- PHYGITALY - creates the anti-counterfeiting that doesn't exist

PHYGITAL EXPERIENCE

  • PHYGITAL

    The concept of phygital, a blend of the terms physical and digital, is to provide seamless user experiences across all communication channels. One example of phygital is digital payments in physical stores. People choose to shop in physical stores because they can try products in person before making a purchase. However, they also expect a seamless payment process, which often involves swiping a card or scanning a QR code.

  • TALKING LABEL

    QR codes are a versatile and cost-effective phygital tool that allows the integration of offline and online elements, providing users with a variety of phygital experiences. Whether you want to drive customers to online channels or offer digital experiences in a physical location, QR codes are a bridge that connects information to objects. For example, in the environmental transition, the Digital Environmental QR code can be used to learn about the contents of the product and how to dispose of or recycle it.

  • TRACKABILITY

    QR codes give businesses the ability to track the effectiveness of their traditional advertising, allowing them to gain valuable insights and make data-driven decisions. Every time a user scans your QR code, the scan is recorded. You can control the number of scans and even view time and location analysis. This data enables you to gain deeper insights into your customers, provide tailored experiences and make data-driven decisions, particularly by facilitating analysis of attempted counterfeiting and forgery.

APPLICATIONS

  • DIGITAL ENVIRONMENTAL LABEL

    with BRAND PROTECTION is a comprehensive solution that safeguards brands and products, provides information about protection, outlines the composition of materials, offers guidance on disposal and recycling, and is protected by a patent application..

    Scan the QR Code or Click Here

  • SECURITY INKS PRINTING

    Security inks are used for anti-counterfeiting purposes in combination with logos or QR codes with target function, as well as to enhance brand identity, product differentiation, product traceability, and product authentication. They can be used to mark luxury packaging, limited editions, company and place of origin, and even years of aging.

  • TAYLOR MADE SOLUTIONS

    A variety of security features can be selected to create a bespoke solution, which can then be integrated into the packaging or applied to the product. Multiple levels of security can be integrated and combined to achieve the desired outcome in terms of costs and benefits.